Welcome to our video on the power of building online communities outside of social media platforms. In today’s digital age, where social media dominates much of our online interactions, it’s crucial for businesses, both online and offline, to consider creating their own independent communities.

This strategy is not just a nice-to-have; it’s becoming a necessity due to the ever-changing algorithms and monetization models of social media platforms that can impact your ability to connect with and grow your audience.

The main takeaway from our masterclass is clear: Don’t put all your eggs in the social media basket. As platforms like Facebook adjust their strategies to prioritize profitability, businesses that rely solely on these platforms for community building and organic growth may find themselves at a disadvantage.

Instead, we encourage you to foster communities through your existing channels, such as comments on your blog or within your course lessons. This approach helps you develop deeper relationships with your audience and enhances your marketing efforts without being at the mercy of social media algorithms.

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